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Wise Words from some MARKETING Leaders
"The need for effective Marketing has never been greater" Professor Nirmalya Kumar, Professor of Marketing, London Business School
"All companies must more effectively manage their marketing assets, many of which are intangible, such as relationships with customers, vendors, distributors and dealers" Philip Kotler, Professor of International Marketing, Kellogg School of Management
" In the 20th Century we had monologue marketing and marketers did most of the talking. In the 21st Century we've moved to a dialogue. Consumers want to be heard in fact they will not tolerate not being heard " John Hayes, Chief Marketing Officer, AMERICAN EXPRESS
" We are moving from technology push to consumer pull, from being a manufacturer of ideas to a manufacturer of consumer experiences " Keith Pardy, Senior Vice President Strategic Marketing, NOKIA
" There's a steep price to pay for failing to keep up with the fast changing tastes and needs of customers " John Hayes, Chief Marketing Officer, AMERICAN EXPRESS
If you would like to hear our wise words on marketing, contact us for a FREE marketing analysis.
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