Marketing is the process responsible for identifying, anticipating and satisfying customer requirements profitably - The Chartered Institute of Marketing.

Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders" - The American Marketing Association

" The purpose of marketing is to persuade more clients to buy from you or to persuade existing clients to stay with you and buy more " Robert Craven, Managing Director, The Directors Centre.

" Marketing is the need that companies have to identify their customers, watch them, listen to them and give them the products and services they want, need or desire. Women do not buy high heeled shoes. They buy products that will make them look taller, slimmer and sexier "  Sarah Fraser, Dept of Marketing, National University of Singapore.

"Marketing is a key part of business success. Deciding which new customers you want to reach, how you will reach them and how to keep existing customers loyal are key marketing considerations"  Business Link.

Some Crunch Marketing Questions

• Who are your target customers?
• What problem of theirs are you solving?
• Why do customers buy your products or services?
• What benefits are you offering that your competitors don't?

(If you would like some help answering the above questions, please call 07951 502029 for a FREE marketing analysis)

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