NATIONAL NEWSPAPER NEWS-News International is considering taking the Sunday Times compact.  The Guardian has suffered a 10% year on year drop in readership between 2006 and 2007. Media Week-February 2008

GOOGLE DEAL WITH NOKIA - Google will integrate its search engine into Nokia phones. Marketing Magazine-February 2008

MOBILE PHONE AD MARKET TO GROW- With 3 billion mobile phone users worldwide, analysts expect this advertising market to grow to $8 billion by 2012. FT-February 2008

NEW MOBILE PHONE ADVERTISING MEASUREMENT SYSTEM-Orange, O2, T-Mobile, Vodafone and 3UK have agreed an industry wide system. Marketing Magazine-February 2008

DON'T CUT BACK ON MARKETING - This is a common mistake made by media owners in periods of economic slowdown.  Instead, make your marketing more intense than ever. Business Link South East -February 2008

ALL POWERFUL TELEVISION- Television emerged as as the medium producing the most lasting results in research by PwC. Researchers estimated that nearly half the revenue benefits attributable to a successful television campaign occured in the year after the campaigns started. FT 2007

THE CHANGING MEDIA WORLD- Personal publishing, digital video, podcasting and social networks are changing the media world. American Marketing Association 2007

DIRECT MAIL DOWN - Neilsen has reported a 10% drop in direct mail volumes. Marketing Magazine 2007

SEND AND USE - Coupons distributed by direct mail have the highest redemption rate at 16%. Direct Response Magazine 2007

EMAIL CONTINUES TO GROW - Email marketing finally overtook direct mail in the last quarter of 2006. Direct Response Magazine 2007