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Business Needs
- Businesses that market themselves more effectively grow faster but
- A recent business survey shows that business owners do not devote sufficient time to marketing and need help
Top Marketing Tips
- Can your customers truly differentiate your products and services from those of your competitors? Are they certain that yours are better? We'll tell you how.
- In all your marketing materials, are your messages clear and concise? We'll show you how.
Update
- We are delighted to have worked on the marketing strategy for Coast to Capital the new Local Enterprise Partnership in Sussex and Surrey. For more information go to www.coast2capital.org.uk
- We are currently managing marketing projects from strategy to the delivery of fresh marketing materials for clients in the Retail, Education, IT Services, Motor, Business Consultancy, Life Sciences and Home Improvement sectors.
- We will shortly be announcing a range of new partnerships offering additional marketing services from Event Management to the Preparation of PowerPoint Presentations.
- Marketing Leadership has now reorganised its portfolio to offer 3 distinct services according to the needs of businesses who want to grow (see below):
| The Need |
The Offer |
| Identifying your strengths and where your growth potential lies. Planning more effective marketing to grow your business. |
Marketing Strategy |
| Reaching the most affluent customers you need to communicate with. Using more powerful marketing (developed by our team of designers) that will be noticed by more customers who will buy more from you. |
Marketing Execution |
| Regular marketing support to manage your marketing, keep it on track and ensure regular sales |
Marketing Management |
Top Marketing News
Apple is the world's most valuable brand
Apple has overtaken Google to become the world's most valuable brand with an estimated brand value of more than $153bn thanks to the success of the iPad tablet and iPhone mobile, according to new rankings published on May 9, 2011.
Source: Financial Times
E-books overtake US paperbacks
Trouble at bricks-and-mortar book retailers has combined with booming sales of e-readers and tablet computers to make e-books the biggest-selling category of the US publishing industry for the first time, according to new data.
Source: Financial Times
Does your website comply with ASA regulations?
As of 1 March the Advertising Standards Authority's (ASA) online remit extended to cover marketing communications on business websites.
Source: Business Link
Sales behaviour links to sales success
Eight Sets of Sales Behaviours Results show that there are eight sets of sales behaviours that sales people use in meetings. From least to most successful, these are: Socialisers; Aggressors; Narrators; Focusers; Storytellers; Consultants; Closers, and Experts. Each set of behaviours (with the possible exception of Experts) have their strengths and weaknesses, which should influence the training and development they receive.
Source: Cranfield University
For information on any of the above, please email nick@marketingleadership.co.uk
What Clients Say About Marketing Leadership
Marketing Leadership helped transform our business into one with a stronger focus and a clearer vision, benefiting our business and more importantly our customers.
Karl Wilson - Director, South Media UK
I was immediately impressed with their no-nonsense attitude to marketing and Marketing Leadership have already been demonstrably successful in increasing opportunities for revenue growth and we are very grateful for their input to our business.
Duncan Taylor - Managing Director, People4Business
Find Out How You Can Grow Your Business
If you want to grow your business, we will conduct a FREE Marketing Needs Analysis. This will involve meeting with you. At this meeting, we will take a detailed look at:
- where you are as a business
- where you want to get to
We will then provide some initial marketing recommendations.
Go to http://www.marketingleadership.co.uk/win_customers/marketing_analysis/index.asp
Links
www.marketingleadership.co.uk
Supplier of the Month
Marketing Leadership recommends SYNERGY GROUP. Synergy are a particularly good print production company who we use extensively. Their intelligent approach to print production ensures the best possible print formats for print materials. Customers are provided with the best looking print at the most cost effective prices. Go to www.synergygroup.uk.com for more information or call 01444 251900.
Office Address
The Courtyard
Springfield Farm
Scaynes Hill
HAYWARDS HEATH
RH17 7NG
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