What we offerWhy choose usThe power of marketingWin more customersBuilding your businessSales leadershipMedia sales leadershipWhat clients say
MARKETING FOR GROWTH
Turn This Downturn into Your Upturn
"Marketing Leadership has helped us re-focus all our marketing activity with a new marketing strategy. We are now particularly well placed to increase sales despite the current downturn"
Matt Denyer, MD – Premier Shutters
- Is Your Business Hurting or Prospering?
- Marketing Leadership, Who We Are and What We Do
- Changing Your Marketing Perspective
- Adjusting to Current Market Conditions
- Addressing Core Marketing Skills
- Planning for the Upturn
- Access Useful Marketing and Sales Information
- Let Us Take a Look at Your Marketing
Is Your Business Hurting or Prospering?
A recent survey of businesses in Sussex, showed that about one quarter of businesses interviewed expect to increase their turnover, one quarter expect turnover to remain the same and about one half expect turnover to decline. All recent business advice has underlined the importance of having a good marketing and sales strategy or plan. Marketing Leadership specialises in helping businesses grow through more effective marketing (see below).
Marketing Leadership, Who We Are and What We Do
We’re a Sussex based company with an enviable track record of helping businesses of all sizes achieve greater business growth. We help companies who want to grow but do not have the appropriate in-house marketing expertise. We will help you achieve leadership in your marketing and sales activities by clarifying precisely what successful marketing can achieve for your business. We then help you implement an effective marketing and sales strategy, providing full design, print and web services and ongoing marketing support as required.
It’s about maintaining empathy for worried consumers but at the same time achieving and communicating resilience and a defiant spirit of positive confidence. A recession is no time to hunker down and you should be turning adversity into opportunity. We will help your business rethink its marketing using a proven 3 stage programme (see below).
Adjusting to Current Market Conditions
Know how your customers and prospective new customers are adjusting to the downturn and how their purchasing behaviours and attitudes are changing. The marketing plans you drew up six months ago probably need significant revision and your customers may now benefit from new products and services. Successful marketing activity in a downturn is proven to build market share in an upturn – if you don’t, your competitors will.
Addressing Core Marketing Skills
Understanding the power of marketing and harnessing core marketing skills is critical to succeed in the current harsh economic environment. We will assess the state of marketing in your business and remind you of the core skills required.
These include:
- Differentiating your products and services
- Targeting the most affluent customers who will spend the most with you
- Maintaining regular communications with all your customers both existing, lapsed and prospects
It’s not all about big budgets - but you must invest time in planning and executing regular marketing activity.
We can help with all of this.
Plan for recovery by preparing sales and marketing plans now that will drive growth as the market turns. Marketing Leadership can help you define the indicators that will signal a turnaround in your industry sector.
Access Useful Marketing and Sales Information
Visit the front page of our website (www.marketingleadership.co.uk) to read about the Power of Marketing, to learn how to become a Sales Leader and to access some of our business winning creative and design work. You can also download a brochure.
Let Us Take a Look at Your Marketing Effectiveness
Let us take a look at your Marketing Effectiveness in preparation for Your Business Upturn. Arrange an initial no strings attached meeting to learn more about Marketing for Growth with:
Nick Handley, Managing Director
MARKETING LEADERSHIP
PHONE: 07951 502029
EMAIL: info@marketingleadership.co.uk
WEB www.marketingleadership.co.uk
